2.1x
Conversion rate after the rebuild
+64%
Revenue from paid traffic
Clean
Tracking across the full sales funnel
Challenge
Northstar Goods was driving consistent traffic to its outdated Shopify store, but too few visitors were completing a purchase, and the team had no clear picture of which campaigns were actually paying off. Slow pages, a cluttered product flow, and broken tracking made it impossible to scale ad spend with confidence.
What we did
- 01We rebuilt the store on a fast, mobile-optimized Shopify theme with a cleaner product and checkout flow.
- 02We ran targeted CRO tests on key pages, removing the friction that was costing the store sales.
- 03We fixed end-to-end conversion tracking, then scaled Meta Ads on the back of clean, reliable data.
“The new store is faster and a much better experience for shoppers, and for the first time we can actually trust the numbers behind our ads. Sales are up, and we finally know where every penny is going.”
Services used
What drove the result
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